Marketing

Consumer BEHAVIOR ASSIGNMENT by wONG jIAN lIN - dim/p/05/10/0004 mATHI CHELVAn – Dim/p/05/04/000 mARGRET joNES – dim/p/05/10/0003 i CONSUMER BEHAVIOR ON chocolate - CADBURY [pic] ii SUMMARY In order to understand consumer’s behavior on chocolate, a survey was conducted. Cadbury Chocolate is the brand been chosen and tried. The questionnaire was designed and displace out to the respondents. After data collecting, 100 respondents be tested and the data are analyzed. The success of the brand, such as Cadbury is the name to overcoming competition from other brands. The research bases marketing st prizegies which includes segmentation, situation and marketing-mix strategies which may influence how people feel and act to repay their needs. Consumer cheer is needed for the creation of an interactive effect mingled with marketing strategies and satisfaction measures. It is being believed that consumer happiness should be calc ulated via general questions so that respondents evaluate their satisfaction with consumption by doing their own leaden average of the experiences for which they attach significance.

The point of satisfaction could be come through with one option alone, providing it fulfills the needs of the consumer. The consumer is infect by feelings of doubt, and the consumer experiences stress, frustration, regret, or opts for a disengagement from the process in front of pass judgment regret. In this report have prove out that closely of the target respondents are inclined to rate Cadbury Chocolate as a satisfying chocola te brand. They are most probably to purchas! e Cadbury chocolate for themselves or to come in as a gift because it taste good and it comes with an pleasant looking wrappers. iii CONTENTS NOS.DESCRIPTIONPAGE 1. Cover Page...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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