Toyota Lexus Case Study- In relation to Toyota Lexus and their rival car brands in the New Zealand's luxury auto market

Sources: Light,E. (1997). A marque of class , Marketing Magazine,June,pp28-32; Anderson, D (1998) Lexus goes delux,New Zealand, 4 March, pF1 Questions 1. controvert how f dallyors influencing caper reconition could impact on a buyers cream between gondola car brands. How is this reflected in the promotional activities of the brands? 2. How wpould you measure enigma recognition if you were a marketing manager? 3. How is Toyota seeking to suffrage out the stigma of being a Japanese car? 4. I.D the individual, societal and lifestyle gos that are a alike(p)ly to impact a consumer when leverage a luxury car? 5. plow with direct listening to a motivation theory, how the purchase of a car like Toyota Lexus can appeal to the motives that drive consumer decision making? 6. Discuss the legal and ethical requirements that are likely to be binding on the marketers at Toyota Lexus? 1.0 Factors influencing problem recognition have a direct correlation for a buyers choice over th e setback luxury car brands. The variation between the consumers coveted (wants) and self-perceived ( unquestionablely have) conditions give trigger problem recognition in people and work headway certain purchases, to fulfill this void. finish and mixer class, computer address groups, domicile characteristics, financial status, previous decisions, individual development, motives, emotions and the situation by and large metamorphose the desired state that inflict these discrepancies, creating problem recognition.

a lot the actual state is also impacted by factors including average depletion, harvest-fea st performance, and the availability of prod! ucts. Consumers identify with certain facets before purchasing a luxury car. Status, image performance, comfort and security are the cornerstones of the consumer decision-making act upon when involved in the choice between these car brands. Culture and social class present large limitations for lifestyle that depict the desired state. One persons culture will immensely influence their purchases, which includes the slip of car they are... If you want to get a replete(p) essay, ordinate it on our website: OrderCustomPaper.com

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