Yes Bank : "Changing the rules of the game"

One of the strengths and differentiating features of Yes Bank is its spangledge blasphemeing approach. Our approach is service orient; we completelyow for what is missing in the market place. We offer choice and doohickey to customers.?-Rana Kapoor, Late founder, Yes Bank(Source: ?Wireless Banking threadting nod?, www.Intel.com./casestudies/yes_ marge.pdf)Not just some separate ?ME TOO?It was December of 2006 when businessworld rated Yes Bank as the third largest argot in a survey that included both old(prenominal) and private sector swans. This was not the only award the bank got. It has received a number of accolades since its inception in 2004. Considering a late entry in a industry where completely others have a prominent set up in the market and the skepticism it faced from the experts on the announcement of unveiling into this overcrowded market. The bank differentiated itself from what they called ?knowledge banking approach? which has a immense emphasis on technology and human resource. The knowledge banking persuasion was the main differentiator and using this approach they were planning to devolve specialized services to sunshine industries via their domain experts. It had a chimerical strategy of outsourcing its technology (IT) to some proven players of the market and thence focuses on its competitive edge and core business of banking and gave topper services to the customers.

Another area where they focused was that of Human Resources. They know that in such an industry they can differentiate themselves by adopting the best HR practices. Some brilliant in itiatives of giving the employee the exempti! on of working in his/her in terest area and to encourage them to advise initiatives went out to prove the major way in which they avoided themselves to run out ?just another bank?. These innovative strategies led to the billow story of Yes Bank and the commitment and effort of the bank... If you want to buy the farm a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper