Using example to analyse the five philosophies of marketing.

1. Introduction As the development of economy, recently more(prenominal) and more people heighten the importance of concept of Marketing because it has already improved the peoples point of view which how to deal the business. However, one of the close persistent conceptual problems in marketing is its definition. In the get by of Philip Kotler, marketing definition populate of social definition and managerial definition. (Kotler, 2000, p7-8). According to the British rent Institute of Marketing, Marketing is the charge process responsible for identifying, anticipating and pleasing customers requirements profitably. (Adcock, Halborg & Ross, 2001, p3). In addition, good others define marketing as all activities directed towards identifying and pleasing customer needs and wants by dint of a process of ex transplant. (Assael, vibrating reed & Patton, 1996, p4). Regardless of the several definitions of marketing, what philosophical system should sink these market ing efforts? Generally, the five philosophies of drudgery concept, mathematical harvesting concept, change concept, and societal marketing concepts should be paid more affright in marketing management process. In the following, the five concepts unforced be alternatively discussed with theories and practice. 2. The brief meanings of marketing management philosophies The product concept is one of the oldest concepts in business. It holds that consumers will favor products that argon available and highly affordable. Therefore, management should focus on correct production and distribution efficiency.

(Armstrong &a mp; Kotler, 2003, p19). For example, Henry F! ords whole philosophical system was to perfect the production of the Model T so that its toll could be reduced and more people could afford it. The product concept holds that consumers will favor products that offer the most quality, operation and innovative feature. Thus, an organization should devote energy to making uphold product improvements. (Kotler, Armstrong, Brown & Adam, 1998, p16). Nowadays, there are whatsoever oriental manufacturers adopt this concept. The selling concept holds that customers will... If you want to loaf a full essay, order it on our website: OrderCustomPaper.com

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