Apple

HARVARD BUSINESS SCHOOL 9- 708-480 REV: SEPTEMBER 8, 2008 DAVID B. YOFFIE MICHA EL SLlND orchard apple point Ine., 2008 In January 2007, tercet deeades afterward its ineorporation, orchard apple tree Computer molt fue seeond word in its conjure and beeame orchard apple tree Ine. Wifu ti,at move, fue eompany signaled a complete shift remote from its historie military position as a vendor of the Macintosh in the flesh(predicate) computing machine (pe) aurao Mac sales remained critical to Apples future, but fuey like a shot accounted for less fuan half(prenominal) of its total revenue. Ayear and a half later, in June 2008, the company post results fuat ratified the success of its take a hop beyond ti,e PC stage business: In ils fuird quarter, Apple acquire a net cabbage of $1.07 billion on $7.46 billion in revenue, for a 38% inerease on year-ago quarterly sales. annual results were excessively impressive. Sales in the 2007 fiscal year top $24 billion, up 24% from fue previous year. (See Exhibit la-Apple Ine.: Seleded fiscal Information, summing up Exhibit lb and Exhibit le.) Investors, meanwhile, sent Apples rootage to new(a) heights: Despite a sharp drop in early 2008, its share priee had locomote more fuan 15-fold since 2003 and now hovered scrawny its aH-time high. (See Exhibit 2-Apple Inc.: Daily finish Share Priee.) Non-PC product Iines group much of Apples financial performance.

The eompanys iPod line of portable music pIayers, in concert wiU, its iTunes Store, had upended the music business. With the iPhone, a multifunetion handheld deviee released in June 2007, Apple aimed to do fue same for the bustling phone market. The launch of fue iPhone 3G, in July 2008, involved major ehanges to fue offering-a revamped prieing model, a new retail television channel advanced, and a platform for third-party applieations, along with 3G network serviee-that promised to make it up to now more eompetitive. Apple Inc. was thriving to a mark that was patently far beyond the capacity of Apple Computer. follow eritiea! aspeets of the companys strategic profile had changed or else little. Although Mae...If you want to get a teeming essay, order it on our website: Ordercustompaper.com

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